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Fitness refers to physical health and stamina. We all have different levels of fitness based on genetics, exercise, environment, diet, and other factors. Fitness as a way of life means prioritizing workouts, diets, and lifestyle in order to make oneself stronger and healthier. Fitness is also deeply connected with the fashion, beauty, and entertainment industries, where depictions of things like a "fitness man" or a "fitness woman" play critical roles in marketing and development. We even see things like fitness equipment in our humor — often, unused fitness equipment is a part of jokes about being lazy, breaking resolutions, or otherwise bucking the fitness system. Things like fitness gyms also play into many people's romantic lives. Like-minded fitness enthusiasts often meet each other in gyms, and many people use fitness to improve their self-image and feel more attractive.
Fitness and workout images depict, in whole or in part, elements of the fitness culture and industry. This usually means images of full-body workouts, yoga, stretching, running, lifting weights, playing sports, jogging, and more. These images might be full-resolution action photos, or they might be simple icons and sports vectors. Different design projects and marketing campaigns need different types of images, depending on how they want to portray fitness. If the idea is to make fitness feel approachable and unintimidating, illustrations and icons are a great way to demystify fitness culture. If the design is to be inspiring and challenging, you might see high-contrast photography of fitness enthusiasts pushing themselves to the limit. Each type of image has its place in the marketing and content worlds surrounding fitness culture.
Fitness images can be engaging for different reasons — it depends on which audience you're speaking to. If you're speaking directly to fitness enthusiasts who make exercising and working out a regular part of their lives, then photos that are challenging and inspiring are highly engaging. These fitness enthusiasts want to be able to do what they see pictured, so showing them feats of strength they can aspire to is a good way to capture and hold their attention. People who are new to the fitness world may be more intimidated by these photos, so they'll find illustrations, icons, and vectors more engaging. These light-hearted design elements don't downplay the importance of fitness, but they do soften its edges and make it a bit more approachable. Your projects should speak to a specific fitness audience, and you can use the traits of that audience to customize the elements in your design.
Telling stories with fitness pictures is all about the people. Sure, fitness equipment, apparel, and facilities can be interesting, but as inert objects, they don't tell stories. People tell stories. Your images should showcase people pushing their physical limits, breaking through challenges, persevering, and improving their lives. When you can show people working hard but feeling good, you're telling the fitness story — how it works, and how it helps people. There are many different types of people on the fitness journey, so telling good stories is all about inclusivity. Showcase as many different types of people, of all shapes and sizes, to make sure you're appealing to the widest audience possible. Maintaining fitness is hard work, so staying authentic in your image selections is a good way to demonstrate that you (or your brand) know this and take the fitness culture seriously.
Finding high-quality, authentic fitness images is easy. First, you can simply scroll down to the collection we've curated below. It features our favorite fitness images from the Shutterstock library. But if you have something more specific in mind, type your search terms into the box labeled "Search for images" at the top of this page. When you get your results, you can filter them using the options on the left side of the page. Experiment with settings like orientation, image type, and color scheme. If you have a specific image in mind, and you'd like to find something similar, click on "Search by images" on the homepage. Upload your file, and the Shutterstock A.I. will explore the library and return similar compositions.