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Sizing is extra essential when you're dealing with smaller images. Your Etsy shop icon should be perfectly square at 500 x 500 pixels. Remember to check your icon text or logo size on a variety of devices with different screen sizes. If it's too small to read easily, adjust it until your customers can tell who you are at a glance.
Take advantage of a free design tool like Shutterstock Create. Open an Etsy icon template or a new document sized at 500 x 500 pixels. From there, add your shop name, logo, or another image that your customers will be able to recognize and associate with your brand. Once you finish tweaking your custom design, save it and upload to your Etsy seller profile.
Etsy allows shop owners to change their shop name, but remember that you can only rename your shop a limited number of times. Log into your Etsy shop account and click Shop manager. From there, click Settings > Info and Appearance. This is where you will find your current shop name and the button that will allow you to change it. Enter your new shop name, then save. If you run out of naming chances but need to rename your business again, contact Etsy customer support for help.